Privacy Policy
Last Updated: January 10, 2026
Introduction
Cove Finance is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with our financial education services, visit our website, or contact us for information about our programs.
We comply with the Malaysian Personal Data Protection Act 2010 (PDPA) and handle all personal information in accordance with applicable Malaysian data protection regulations. This policy applies to all individuals who engage with Cove Finance services in Malaysia.
Information We Collect
We collect personal information that you provide directly to us when you inquire about our programs, enroll in educational services, or communicate with us. The types of information we may collect include:
Contact Information: Your name, email address, phone number, and mailing address when you submit inquiries or register for programs.
Program Participation Information: Details about which programs you attend, session attendance records, and any exercises or documents you share during educational sessions for the purpose of personalized guidance.
Financial Documents: During specific programs like Insurance Portfolio Review or Retirement Transition Workshop, you may voluntarily share financial documents such as insurance policies, EPF statements, or other materials for educational review purposes. These documents are handled with strict confidentiality and used only for program delivery.
Website Usage Data: When you visit our website, we may collect technical information including your IP address, browser type, pages visited, and time spent on pages through cookies and similar technologies.
Payment Information: When you enroll in programs, we collect payment information necessary to process your registration. Payment processing is handled through secure third-party payment processors, and we do not store complete credit card information on our systems.
How We Use Your Information
We use the personal information we collect for the following purposes:
Program Delivery: To provide financial education services, communicate program schedules, deliver materials, provide personalized guidance during sessions, and support your learning throughout program participation.
Communication: To respond to your inquiries, provide information about our programs, send program-related updates, and maintain ongoing communication about educational services you've enrolled in.
Service Improvement: To understand how participants use our programs, gather feedback about educational effectiveness, and continuously improve our content and delivery methods.
Administrative Purposes: To process enrollments, manage program logistics, maintain attendance records, and handle any administrative matters related to service delivery.
Legal Compliance: To comply with applicable Malaysian laws, regulations, and legal processes, including maintaining records as required by regulatory authorities.
Data Protection Measures
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security measures include:
Encryption: Sensitive data is encrypted both in transit and at rest using industry-standard encryption protocols.
Access Controls: Only authorized Cove Finance staff who require access to perform their duties can view personal information, and all staff sign confidentiality agreements.
Secure Storage: Physical documents shared during programs are stored in locked facilities, and digital information is maintained on secure servers with regular backups.
Document Handling: Financial documents you share during programs are returned to you or securely destroyed after program completion, unless you specifically request we maintain copies for reference.
Regular Audits: We conduct regular security audits and update our protection measures to address emerging security concerns and maintain compliance with Malaysian data protection standards.
Data Sharing and Disclosure
Cove Finance does not sell, rent, or trade your personal information to third parties. We maintain strict confidentiality regarding your participation in our programs and the information you share with us. We may share your information only in the following limited circumstances:
Service Providers: We may share information with trusted third-party service providers who assist us in operating our business, such as payment processors, email service providers, or website hosting services. These providers are contractually obligated to maintain confidentiality and use your information only for the specific services they provide to us.
Legal Requirements: We may disclose your information if required by law, court order, or governmental regulation, or if we believe in good faith that such disclosure is necessary to comply with legal obligations, protect our rights, or ensure the safety of participants or others.
We do not share program participation information or personal details with other participants without your explicit consent. Group session discussions remain confidential, and we expect all participants to respect the privacy of fellow attendees.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by Malaysian law. Specific retention periods include:
Program Records: We maintain records of program enrollment and attendance for seven years for administrative and potential audit purposes.
Financial Documents: Documents you share during programs are returned or destroyed within 30 days after program completion unless you request otherwise.
Communication Records: Inquiry and enrollment communications are retained for three years for reference and service improvement purposes.
After the applicable retention period expires, we securely delete or destroy your personal information in accordance with our data retention and destruction procedures.
Cookies and Website Technologies
Our website uses cookies and similar technologies to enhance your browsing experience and understand how visitors use our site. Cookies are small text files stored on your device that help us recognize you on return visits and remember your preferences.
We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a specified period). You can control cookie settings through your browser preferences, though disabling certain cookies may limit some website functionality.
For detailed information about our cookie usage, please review our Cookie Policy.
Your Rights
Under the Malaysian Personal Data Protection Act, you have the following rights regarding your personal information:
Right to Access: You may request access to the personal information we hold about you and receive a copy of that information.
Right to Correction: If you believe any information we hold about you is inaccurate or incomplete, you may request that we correct or update it.
Right to Withdraw Consent: Where we process your information based on your consent, you may withdraw that consent at any time, though this will not affect the lawfulness of processing based on consent before withdrawal.
Right to Data Portability: You may request to receive your personal information in a structured, commonly used format for transmission to another service provider where technically feasible.
Right to Object: You may object to certain types of processing of your personal information, including processing for direct marketing purposes.
To exercise any of these rights, please contact us using the information provided at the end of this policy. We will respond to your request within 30 days in accordance with Malaysian data protection requirements.
Children's Privacy
Cove Finance programs are designed for adults and we do not knowingly collect personal information from individuals under the age of 18. If you are under 18, please do not provide any personal information to us. If we become aware that we have collected information from someone under 18, we will take steps to delete that information promptly.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, or applicable laws. When we make material changes, we will post the updated policy on our website with a revised "Last Updated" date and, where appropriate, notify you through other means such as email if you are enrolled in our programs.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.
Contact Information
If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we handle your personal information, please contact us:
Cove Finance
Data Protection Officer
23, Jalan Pantai
88000 Kota Kinabalu, Sabah
Malaysia
Email: [email protected]
Phone: +60 88-263 714
Supervisory Authority
If you have concerns about our data protection practices that we have not addressed satisfactorily, you have the right to lodge a complaint with the Personal Data Protection Commissioner of Malaysia. Contact information for the Personal Data Protection Department can be found at www.pdp.gov.my.